Great Plains Industries Realigns Brands
New brand introduced to the industrial sector
WICHITA, Kan. – Following its recent acquisition of Australian-based Trimec Industries, Great Plains Industries, Inc. (GPI) in Wichita, Kan., has announced a realignment of its family of industrial, commercial and retail brands to optimize the company’s broader product mix and new brand assets. GPI will begin to execute new plans for its brands early in 2014.
Great Plains Industries is a leading global manufacturer of inline turbine flow meters for measuring flow of water and water-based chemicals, as well as a leading manufacturer of fuel and chemical transfer pumps. Since acquiring Trimec Industries in July, GPI has optimized its expanded product mix and brand portfolio, resulting in this realignment.
“After the Trimec acquisition, we needed to make choices that would maximize equity in our brands and also make the most sense to our customers across the sectors in which we do business globally,” said Victor Lukic, Great Plains Industries’ president and CEO.
The company will offer a complete line of the FLOMEC™ brand industrial meters, which the company acquired with Trimec Industries. Beginning mid-2014, GPI also plans to implement a rolling brand name change for its current line of industrial turbine meters from GPI to FLOMEC™.
FLOMEC™ is an established, global Industrial brand known and trusted for highly-engineered, quality meters. “It makes sense to roll this brand out into the U.S. market to retain and enhance the brand’s global equity,” said Lukic.
GREAT PLAINS BRANDS
The Corporate brand itself has also received a new mark to differentiate itself from its range of brands. GPI will begin to execute new plans for its brands in early 2014.
About Great Plains Industries
Founded in 1968 and privately held, Great Plains Industries, Inc. manufactures quality fuel transfer pumps, fuel meters, flowmeters and industrial instrumentation for global fluid transfer and liquid flowmeter markets. In 2013 Great Plains acquired Trimec Industries of Sydney, Australia. The company serves industrial, commercial and retail sectors and goes to market under the FLOMEC™, GPro™ and GPI® The Proven Choice™ brands known for superior engineering and durability. Great Plains Industries is headquartered in Wichita, Kan., with locations in Sydney and Mexico City.
For more information on Great Plains Industries, visit www.gpi.net.